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More than 51% of marketers cite content quality as the biggest challenge to establishing credibility.

In today’s market, buyers are smarter and more demanding than ever. They need quality, engaging content that is accurate, research-driven, and beneficial.

Consider these points:

66% Tech marketers have increased their investment in content marketing by two-thirds.

Source: IDC’s Tech Marketing Benchmark 2016-2020

65% of tech buyers say their decision to read or view content is influenced by whether it is personalized.

Source: IDC’s IT Tech Buyer Survey 2020

#1 Digital sources of information (ads, websites, videos, webcasts, vendor emails and news feeds) are the top source of information for tech buyers across all stages of the buying journey.

Source: IDC’s IT Tech Buyer Survey 2020

In a saturated world of content, your business needs to have a content marketing strategy to stand out from the crowd.

Why choose IDC Content Marketing Services?

Get trusted thought leadership content with unique perspectives.

Tap into the power of our global research and worldwide reach.

Capitalize on the quality, depth, and breadth of IDC’s market intelligence.

Make campaigns more measurable with our performance marketing insights.

Combine data insights with IDC’s expert advisory and content services.

IDC Content Marketing Services Portfolio

Accurate, data-driven content for your buyer

IDC can provide content for every stage of the buyer’s journey: Awareness, Consideration, and Purchase. IDC content helps your business generate more leads and shorten the sales cycle.

Awareness
  • Interactive Infographics
  • Guest Analyst Blogs
  • Interactive InfoBriefs
  • Short Videos
  • Consideration
  • Technology or Vendor Spotlights
  • White Papers, InfoBriefs, eBooks
  • Microsites, iViews
  • Customer Case Studies
  • Lead Generation Tools
  • Purchase
  • ROI Customer Spotlights
  • Interactive Self-Assessments
  • Business Value White Papers
  • ROI / Business Value Snapshot Tools
  • Interested in seeing our sample content deliverables?
    View our Content Marketing Showcase

    Our Process

    At IDC, we offer different processes for your content marketing strategy with three of our best-in-class methodologies.

    IDC offers two options for licensing existing research:

    IDC Licensed Content

    Digital distribution rights for an existing published IDC document or excerpt provides you with a license to share the research with your target audience.

    IDC Customized Content

    An IDC White Paper or Spotlight pulls from IDC’s published research and combines it with customized insight and commentary from an IDC analyst.

    Extend the reach of your licensed content by distributing it across channels in a variety of media, such as data graphics, quotes, blogs, infographics with animation, short videos, social media posts, and more.

    IDC creates a themed umbrella campaign to build brand awareness through custom research which drives thought leadership messaging and assets sponsored by vendors. Custom research can include:

  • InfoBriefs and Infographics
  • White Papers
  • iViews
  • Blog
  • Videos
  • Custom research can also fuel sales and partner activation and lead to custom content in the form of:

  • Buyer Conversation Guides
  • Q & A Documents
  • Industry Briefs
  • Business Value Assessment Tools
  • Sales Quick Reference Guides
  • Sales Training Workshops
  • Live/Video Tutorials
  • By combining custom research and business value, IDC can identify financial justification for a vendor’s IT solution, transforming the sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue.

    Custom research-driven business value can:
  • Quantify the value of your solution
  • Build awareness and engage buyers
  • Communicate value
  • Walk buyers through an ROI validation process
  • Explore our Research Samples and Case Studies

    Custom Analytics

    Get one source of market intelligence that helps you speed your decision-making process, strategically allocate money and resources, and plan for market entry or expansion.

    Download Case Study

    Buyer Behavior

    Get actionable insights on the buying behavior of business and consumer technology decision-makers to help you make more informed product development and marketing decisions.

    Download Case Study

    Content Marketing Services

    Develop compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle.

    Download Case Study

    Thought Leadership

    Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.

    Download Case Study

    Business Value

    Refocus your sales team on demonstrating the customer value and ROI of your IT solutions so you can generate more leads and shorten the sales cycle.

    Download Case Study

    Partnering

    Educate and guide your partners to be successful with your solutions. Nurture loyalty with tools and outreach to retain your top-performing partners and train your partners to maximize the value of your partner program.

    Download Case Study

    Sales Enablement

    Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with prospects and buyers.

    Download Case Study

    About IDC Custom Solutions

    As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.

    Empower your Content Marketing with IDC’s Industry Vertical and Technology research

    Contact Us